EUI
What Is An EUI CIFAS Marker?
An EUI CIFAS marker is a fraud-risk record connected to application, account, product, transaction, affordability, or fraud investigation records. It is not a normal credit issue. It is a fraud-risk filing on the National Fraud Database and should be reviewed against the CIFAS category used, the records held by EUI, and the evidence relied on when the marker was filed.
Research identifies EUI Limited as the relevant legal entity for EUI, trading as Admiral / Bell / Diamond / Elephant / Gladiator / Ford Insure / More Than, company number 02686904, FCA reference 309378, ICO registration Z5299783. Admiral privacy page identifies EUI Limited company number 02686904 and trading names. Admiral agreement/complaints materials identify FCA FRN 309378. ICO certificate gives Z5299783 and DPOoffice@admiralgroup.co.uk.
In an EUI case, the marker may relate to:
- The application or onboarding process
- Affordability, income, or supporting information
- Transaction, account, or product records
- Identity or fraud prevention checks
- How the product, account, or facility was obtained or used
The key point is simple. EUI must be able to justify the marker with evidence, not suspicion, assumption, or a general account concern.

